Source: http://gigaom.com/apple/how-apple-played-it-smart-with-iphone-exclusivity/
Sunday, September 25, 2011
How Apple played it smart with iPhone exclusivity
Apple may be on the verge of opening its Japanese iPhone sales to another cellular service provider, ending SoftBank's exclusive hold on the popular smartphone. It's the latest in a series of exclusivity-ending deals from Apple, and it's the culmination of an elaborate marketing plan.
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