Apple?s devices are a perfect place for smart brand extension

What do you do if your brand or product is looking a little long in the teeth? Hitch your wagon to Apple's star, that's what. Apple's software and hardware offer a great opportunity for brands to reinvent and extend themselves, but only if it's handled correctly.

Source: http://gigaom.com/apple/apples-devices-are-a-perfect-place-for-smart-brand-extension/

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