An anti-advertising group called Public Ad Campaign is developing an augmented-reality app for iOS devices that, when finished, should replace billboard and poster ads with artwork or advertising parodies in the iDevice's viewfinder, PC World reports. For example, pointing an iPhone at a billboard for the new movie Cowboys and Aliens would replace the sign with a Marlboro ad parody....
Source: http://feeds.macnn.com/click.phdo?i=2d8104760824719230bd70af7665e3de
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