Source: http://gigaom.com/apple/will-apple-grow-wwdc-in-the-wake-of-sell-outs/
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Thursday, March 31, 2011
Will Apple Grow WWDC in the Wake of Sell-Outs?
Why didn't Apple's event organizers see a 2011 WWDC sell-out coming and expand as necessary? When looking to expand an event such as WWDC, there are a number of factors that Apple has to consider before taking that step, and the risk outweighs the reward.
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